‘Utter hypocrisy’: Tobacco giant opposed rules in Africa which are law in UK

Critics have charged British American Tobacco with “utter hypocrisy” for opposing anti-smoking regulations in Africa that currently exist in the UK.

African regulatory opposition

Correspondence acquired by reporters dispatched by the company’s subsidiary in Zambia to the nation's political leaders asks for plans to ban tobacco marketing and promotional activities to be scrapped or postponed.

The corporation is pursuing amendments to a draft bill that include reductions in the recommended coverage of pictorial cautions on cigarette packaging, the elimination of limitations on flavored smoking items, and watered-down penalties for any businesses disregarding the new laws.

Activist commentary

“If I was a politician, I would say that they enable the defense of the British people and sustain the fatalities of the Zambian people,” commented Master Chimbala.

Over seven thousand citizens a year die from tobacco-related illnesses, according to World Health Organization estimates.

The advocate mentioned the letter was known to have been circulated to several government departments and was in distribution within public interest organizations.

International corporate influence worries

The situation emerges alongside wider concerns about corporate intervention with public health regulations. Recently, global health authorities issued a warning that the smoking product companies was intensifying efforts to weaken global control measures.

“We see evidence of corporate influence worldwide. Manufacturer hallmarks are on delayed tax increases in Indonesia, stalled legislation in Zambia and even a diluted statement at the UN summit conference,” stated Jorge Alday.

Likely impacts

“Should anti-smoking legislation fails to be approved because of this letter, the cost might be borne in individuals' health who might possibly give up cigarettes.”

The tobacco control bill being considered by Zambia’s parliament includes measures that exceed UK legislation by also applying to e-cigarettes, and stipulating that pictorial cautions cover 75% of product packaging.

Corporate counter-proposals

Through correspondence, the company recommends this be lowered to thirty to fifty percent “following international suggested parameters”, postponed for minimum one year after the legislation is approved.

Global health authorities in fact recommends a caution must occupy at least fifty percent of the product container front “and aim to cover as much of the principal display areas as possible”. Within Britain, warnings must cover sixty-five percent of a packet’s front and back.

Flavored tobacco discussion

The corporation requests the elimination of comprehensive limitations on scented smoking items, arguing that it would drive users to “illegally traded” products. The corporation recommends prohibiting a smaller list of “scents derived from desserts, candy, energy drinks, soft drinks and alcohol drinks”. All flavoured cigarettes have been banned in the UK since 2020.

The draft bill suggests penalties for multiple violations “extending from a portion of yearly revenue to ten-year jail sentences”.

Business explanation

In the letter, the corporate leader of the Zambian branch states the company is dedicated to ethical business practices” and “endorses the aims of governments to reduce smoking incidence and the associated health impact” but asserts that “specific rules can have negative and unanticipated results.”

Critic response

The advocate stated the company's suggested modifications would “undermine this law so much that the necessary effect for it to produce permanent improvement in society will not be achieved”.

The circumstance that numerous similar measures were present in the UK, where the company maintains its main office, was “utter hypocrisy itself”, he commented.

“We exist in a international community. Should I grow cigarettes in my property and harvest that and sell it out – and my offspring don't use tobacco, but my neighbor's family uses … to benefit personally and all the generations of my children while my community's youth are perishing … is in itself total emotional failure.”

Anti-smoking regulations in the United Kingdom or other countries had failed to shutter businesses, the advocate mentioned. “Regulations don't close the industry. Measures simply defend the people.”

Official corporate statement

The company representative said: “The company operates its operations according with applicable local laws. Further, the firm contributes in the country’s legislative process in line with the suitable systems which enable interested party involvement in policymaking.”

The corporation remained “not opposed to regulation”, the representative commented, adding that young individuals should be shielded from acquiring smoking products and nicotine.

“We champion evolving legislation to accomplish desired public health goals, while acknowledging the spectrum of privileges and responsibilities on industry, consumers and related stakeholders,” the representative explained, adding that BAT’s proposals “mirror the circumstances of the local commercial environment and smoking product business, which includes rising levels of illegal commerce”.

The country's office of business, commercial affairs and industrial development was approached for comment.

Mary Moore
Mary Moore

A tech strategist with over a decade of experience in digital innovation and business transformation, passionate about empowering companies through technology.